A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A metaverse reality check: What role for brands?
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
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A metaverse reality check: Defining the metaverse
Businesses are rushing to get in on the ground floor of the metaverse – but what is it really? What do we mean when we talk about ‘the metaverse’?
Vismedia’s Santi Sarapinas on the future of mixed reality experiences
Santi Sarapinas is a creative technologist and director of visual communications agency, Vismedia. I caught up with Santi to find out more about his role, the benefits of mixed reality for brands, and the technologies that are driving the industry. What does a Creative Technologist do, and how does your role fit in to the […]
Museum and gallery virtual tours: How does the experience measure up?
GLAM (galleries, libraries, archives, and museums) is one of many sectors that has embraced digital technology during the coronavirus pandemic, using it to help satisfy our desire for real life activities.
Virtual reality: Content marketing’s next big trend
In my opinion, virtual reality is set to become the content marketing trend for 2017.
Many of the tech giants are making a play to dominate this space. Today Sony has launched its Playstation VR, which is compatible with the existing 40m PS4s already in use.
Why Virtual Reality is the ultimate storytelling tool for marketers
Dominic Collins knows a thing or two about the power of new technology.
And the good news is he’s one of the speakers at this year’s Future of Digital Marketing event, where he’ll be giving an insight into why marketers need to care about virtual reality.
Virtual reality: Three more brands dipping their toes in
Virtual reality is either the emperor’s new clothes or the most exciting area of media today.
Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.
Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.
Augmented Reality vs. Virtual Reality: where should brands focus?
Augmented reality and virtual reality are the source of growing buzz.
For brands interested in exploring them, which is the more worthy technology?
The Boursin Sensorium: using Virtual Reality to sell soft cheese
There is no better time for brands to use virtual reality as part of a PR or new product push.
Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.
That’s why the Boursin Sensorium was such an effective piece of experiential marketing in 2015, and worthy of a Masters of Marketing award.
Q&A: Is virtual reality the future of the Royal Opera House?
The Royal Opera House is a digital leader in its sector, creating exciting ways to bring ballet and opera to new and existing patrons.
I caught up with Tom Nelson, creative producer in Learning and Participation at the Royal Opera House, to discuss a current project involving 360 degree video.
We covered everything from virtual reality, mobile, the future of digital experiences and the role of the Covent Garden auditorium.
Three examples of brands experimenting with virtual reality
Sure, we’re all talking about VR, but which brands are already using it?
Here are three examples of early adopters, from publishing, travel and fashion.
And for more on VR, see A Marketer’s Guide to Virtual Reality.