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‘People have been talking about personalisation for years’: Movable Ink’s James Glover on how brands can now deliver on its promise

The general manager of AI at the content personalisation company discusses the capabilities of its Da Vinci AI solution, and how marketers should approach personalisation.

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Article Marketing Automation

How Farfetch and Uswitch use data and automation to reach customers at the most relevant moment

The crux of good advertising, when you boil it right down, is about reaching customers with the right message at the right moment in time. Of course, actually doing this is a lot easier said than done. However, in our ever-more-online world, we have more insight into where our customers are in their journey, how […]

Article Marketing Automation

How MandM Direct and Samsung used first-party data and automation to strengthen customer relationships

MandM Direct and Samsung are two retail brands using first-party data to build better relationships with customers and drive long-term loyalty. Both brands recently spoke about their respective data strategies on ‘Marketing that Matters’ – a podcast series from Econsultancy and Marketing Week, sponsored by Google. Here’s how first-party data, in conjunction with automation, is allowing both brands to succeed amidst rapid changes to privacy and consumer behaviour.