Whatever the organisation’s relationship with UX, the goal should be the same: to make a product or experience that solves a problem for a user and delights them in the process of solving it.

But what about building a business case for UX? Why invest in UX? Why and where is UX important? How do you win buy-in?

This briefing is taken from Econsultancy's User Experience and Interaction Design Best Practice Guide, which is aimed at those who already understand the basics of UX but are looking to move beyond the theory. It is for those who are looking to gain practical knowledge on the key aspects of UX in product as well as organisational design.

Head to the report, written by UI/UX expert Will Grant and digital entrepreneur and speaker Steffan Aquarone, to focus on the knowledge required by marketers and ecommerce practitioners responsible for the practical application of UX into commercial, website and communications projects.