User Experience and Interaction Design
This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.
Creating inclusive experiences benefits everyone – from your business and employees to your entire customer base and society as a whole.
With billions of dollars being lost every month due to a lack of accessible and inclusive digital experiences, inclusion should be a strategic priority for any organisation.
This practical 60-minute session will cover:
- The business case for inclusivity and why ignoring this topic makes bad business sense.
- UX and CX approaches for building accessible, inclusive and flexible products, experiences and content, and how to bake inclusivity in from the very beginning.
- The wider benefits of taking a people-first approach to inclusive design.
Implementing a Customer Experience (CX) Strategy Best Practice Guide
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
Neurodiversity and Digital Inclusion Best Practice Guide
With evidence that neurodiversity has been of evolutionary benefit to humans, this report examines the potential that neurodiversity brings to not only workplaces but the human race as a whole. It summarises a way of seeing this potential and unlocking it to fuel an especially healthy kind of growth and is aimed at marketers and other business leaders seeking to understand how to stimulate growth.
Quick Guide to Consumer Neuroscience and Digital Marketing
This quick guide provides an overview of consumer neuroscience and its application in digital marketing. It looks at how key concepts from consumer psychology can inform content, messaging and user experience (UX) design.
Quick Guide to Hiring for In-Demand Skills
With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.
Quick Guide to Brand Purpose
This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.