Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report explains how to set up an effective testing programme that delivers meaningful campaign-level insights as well as serving broader business goals.
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report covers the art of good email design, looking at the principles that govern effective layout and the technical considerations that underpin a good customer experience.
Part of Econsultancy’s Email Marketing Best Practice Guide bundle, this report looks at persuasive copywriting techniques for emails that compel readers to open, click and convert.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report discusses the role of segmentation and personalisation in email marketing. It covers the different approaches, examines the use of machine learning and generative AI in automation, and looks at the impact of data privacy challenges.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at setting goals, choosing metrics and measuring performance. It also shows brands how to align their email marketing programmes with broader business objectives, and how to create effective performance reports.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at how brands can develop an effective communications strategy that delivers ‘helpful email marketing’ to the customer while supporting business goals.
Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice Guides cover everything marketers need to know in order to maximise the effectiveness of their email strategy.
Email marketing is a vital channel for marketers, enabling direct, personalised and highly effective communications between a brand and its customers. This quick guide discusses the business case for email marketing and the technology that is reshaping how it is carried out.