As digital media is increasingly where audiences can be found, it is becoming essential for marketers to deliver their marketing messages across the digital channels where customers are engaging to reach their audiences effectively. With Google announcing 40 new Ads features in 2022 alone, marketers also need to keep pace with changes and updates in paid search.

This webinar will draw on trends and insights from Econsultancy’s guide to the Fundamentals of Digital Advertising, and it will highlight key updates from Econsultancy’s Paid Search Best Practice Guides. It will examine:

  • Key trends in digital advertising with a focus on areas seeing high levels of interest and growth
  • Considerations when creating a digital advertising plan
  • Overcoming key challenges in digital advertising
  • How to balance PPC management with automation
  • New ad formats to test in 2023

This webinar will be hosted by Econsultancy’s Senior Analyst Lynette Saunders and Brooke Osmundson, Leader of Digital Marketing at Smith Micro Software and VP of MnSearch.

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