Join this live Q2 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce.
Digital Shift, a quarterly service from Econsultancy, delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Agenda points:
- The latest in generative AI: The big tech players including Meta and Microsoft are doubling down on large language AI models. ChatGPT is launching GPT-4 and a new API. The applications, tools and possibilities in generative AI are exploding. We look at the latest and most useful examples of how to apply the technology, and what this tells us about how the future will shape up.
- Creators and AI: The intersection of AI with the creator economy is generating new potential for brand collaborations – how can marketers capitalise on the bringing together of these two macro trends?
- Critical martech trends: Marketing technology is developing at pace, improving collaboration, facilitating data-driven decision-making and enabling brands to deliver better customer experiences. How can marketers capitalise on the latest innovations?
- Evolving social commerce: ‘Deinfluencing’, social search, and a course correction in live commerce – what you need to know about the latest shifts in this rapidly changing area.
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