H2 2023: Getting to Grips with Behavioural Science

The vast majority of human behaviour is not fully conscious. Having an understanding of this, how the brain works, how it processes information and forms judgements can help brands create more compelling experiences and effective content, and drive business performance.

From anchoring to the zero-price effect, this 60-minute example-rich session will examine how behavioural science and behavioural economics can be used across the customer journey. It will cover:

Defining what we mean by behavioural science and how it can be applied within marketing, content and ecommerce to improve results and customer satisfaction.
How content, nudges, biases and rewards affect consumer decisions.
How behavioural concepts can help create more successful pricing strategies, data collection, retention and more.

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