YouTube’s real-world gaming challenge boosts Southeast Asia viewing figures
The platform partnered with Tommy for a live-streamed, influencer-led activation which engaged its Gen Z audience in Thailand and Indonesia
Max increases engagement by 15% with personalised campaigns
The streaming platform worked with Braze to capture zero-party data to allow it to tap into fans’ passions across key content brands
HBO Max boosts US engagement and viewing with interactive Fantastic Beasts campaign
The streaming platform used Braze Canvas to personalise messages based on each user’s choice of Hogwarts House
ITV drives £54 million revenue with UX upgrade to its new streaming platform
Broadcaster worked with Candyspace on the launch of the expanded service ITVX
Czech streaming platform boosts brand perception with multimedia fiction campaign
Voyo worked with news website Seznam Zpráv to generate excitement about its new series King of the Bohemian Forest
HBO Max boosts viewers with Sopranos-based social media campaign
The streaming platform partnered with Big Village for a multi-platform campaign which used a variety of creative content relevant to each channel and its audience, driving a 200% uplift in viewers
Contextual advertising helps sports streaming platform DAZN win the battle to promote its boxing coverage
Specialist platform Seedtag’s AI-driven approach establishes DAZN as the place to watch boxing and boosts its “Your boxing. Your way” message.
ITV Hub update increases monthly active users by 19%
TV network partnered with Candyspace to alter its user interface and make it easier for viewers to access content across different platforms.
TikTok boosts user-base via #LearnOnTikTok social media campaign
Partnering with Mother, the video-sharing app engaged older audiences and drove downloads with its educational content campaign which was seeded by users and influencers across social media. This campaign was shortlisted in the 2021 Marketing Week Awards.
Warner Music increases audience engagement with personalised digital advertising strategy
The music publisher raised awareness of its artist Ashnikko’s new single via a data-driven, personalised digital audio campaign.
NOW TV increases brand engagement with research-driven video content series
The entertainment platfrom worked with Oh My! to create a series of video sleep stories which tapped into its audience’s cultural and wellbeing needs.
Penguin Audio drives comic book audiobook pre-orders with engaging digital campaign
The audio publisher’s five 2000AD comic book audio adaptations, positioned as ‘epic’ and ‘unmissable’, lean into the sci-fi curve and deliver strong conversion and engagement rates.