Quick Guide to Ratings and Reviews
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
Four ways brands can incorporate customer feedback into their marketing and CX
The internet has empowered consumers in numerous ways, giving them a more direct connection with the brands they love (and hate), providing them with more choice and convenience, and giving them a means of quickly and easily sharing their opinions.
The feedback economy: challenges, growth, and the role of AI
The content of this briefing is adapted from Econsultancy’s Ratings and Reviews Best Practice Guide. It covers: The key challenges of embracing the feedback economy (and how to overcome them) Fear of negative feedback Fear of too much feedback Unrealistic consumer expectations Lack of internal resource Fake reviews The factors that have fuelled the growth […]
Ratings and Reviews Best Practice Guide
This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.
Five mistakes businesses make when responding to negative reviews
With studies showing that large majorities of consumers not only turn to online reviews as part of their purchasing decisions, but trust them more than they do personal recommendations, it’s no surprise that many businesses take negative reviews very seriously.
How responsive brands can drive revenue through reviews
The direct link between revenue and reputation is so clear that brands who do not pay attention to reviews risk missing out on improved search performance, better click-through rates and, ultimately, more sales.
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Why is Lush moving away from social media?
Lush UK has announced that it is to step away from its corporate social media channels.
What impact has Fyre Festival had on influencer marketing?
Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure.
The four stages of social media issue and crisis management
Some organisations discover issues through social media before they find out about them from their own employees.
How FMCG brands are fighting back against plastic waste
The issue of plastic waste came to a head in 2018, with David Attenborough’s Blue Planet II raising widespread awareness of the issue.
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Four benefits of considering neurodiversity in marketing and design
An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment.
Amazon’s new FC Ambassadors program is bad social media strategy
Amazon might be the master of ecommerce and, increasingly, just about everything else. But following the discovery that the company is employing workers to defend it on social media, it is clear that Amazon has yet to master the art of reputation management on social media.
The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights.