Coronavirus: 55% of UK marketers are delaying/reviewing product and service launches
The long-term effect that coronavirus (COVID-19) will have on businesses is as yet unknown.
Coronavirus: how travel and hospitality brands should respond
The travel and hospitality industries are reeling as coronavirus (COVID-19) spreads around the world. By some estimates, the coronavirus that is on the brink of reaching pandemic status could result in tens of billions of dollars in losses for airlines, hotels and other tourism-related businesses.
A day in the life of… Chris De Abreu, Executive Creative Director at MCH Global
Chris De Abreu is the Executive Creative Director at experience agency MCH Global.
The best digital marketing stats we’ve seen this week
We’ve got a short but sweet roundup to ease you into the new year, including news about online returns, mobile gaming, and Gen Z viewing habits.
A day in the life of… Niki Hall, CMO at Selligent Marketing Cloud
Niki Hall is the CMO at Selligent Marketing Cloud, a B2C marketing automation platform.
The top 25 Econsultancy blog posts of 2019
The year is coming to a close, with continued unease about data collection and targeting, heaps of sentiment we call ‘brand purpose’, confusion about real-time bidding and EU regulation, a feeling in some quarters of ’emperor’s new clothes’ about personalisation and customer experience, and that’s just the good news!
Why agencies must embrace flexibility in their brand relationships
Clients are taking back control of their relationships with agencies, who must adapt to being flexible and determined to succeed.
Quick Guide to Maximising the ROI of Digital Marketing
A quick guide covering the main areas that marketers should consider when setting their measurement strategy, including the benefits of calculating ROI, how to select the right ROI model and getting to grips with data.
A day in the life of… Paul Frampton, President of Control v Exposed
Paul Frampton is the President of the European divison of Control v Exposed, a performance marketing agency spun off from digital advertising company Goodway Group in February.
A day in the life of… Steven Wakeling, Commercial Director at Playbook
Steven Wakeling is the Commercial Director at Playbook, a new in-housing consultancy created by Forward, the independent media arm of lastminute.com.
The best digital marketing stats we’ve seen this week
This week’s digital stats roundup includes news about CX, Chinese ecommerce, card payments, and loads more.
Maturity Benchmarking Webinar
This webinar discusses operational benchmarks and best practices for a variety of core MOPS functions, including data management, technology evaluation and campaign management.