A day in the life of… Digital Propositions Manager at Just Group
Tom Young is the Digital Propositions Manager at Just Group, a UK financial services group specialising in retirement products and services.
Brand Neuroscience and Digital Marketing webinar resources
This webinar looks at some of the key insights from Econsultancy’s Consumer Neuroscience and Digital Marketing Best Practice Guide. It looks at what consumer neuroscience is, how it can benefit marketers, and how it can be applied to digital marketing strategies and implementation.
Four direct mail tips for digital marketers
Direct mail is back in style.
Overcoming B2B Digital Marketing Challenges Best Practice Guide
Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]
The best digital marketing stats we’ve seen this week
We’ve got news about sustainability, digital ad spend, social media usage, and lots more in this week’s roundup.
