Brand Purpose Best Practice Guide
A best practice guide offering an in-depth look at brand purpose: what defines it, how to create and implement a purpose, and featuring examples and ways to measure its impact.
How cloud kitchens can overcome CX and marketing challenges in an increasingly virtual industry
The food and drink industry is going virtual, with online-only ‘cloud kitchens’ opening up to serve the booming takeaway market. But in such a competitive space, how can brands benefit from the advantages of being digital-only while also delivering a stand-out customer experience?
What can retailers expect from Black Friday 2020, and how should they prepare? We asked the experts
We’re rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season, this year it has been amplified tenfold.
How O2 stayed agile and oriented itself around customer needs during the pandemic
The theme for Day Two of the Festival of Marketing 2020 is ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk about how O2 navigated the coronavirus lockdown while putting the customer and their experience first.
Debunking the Pareto principle: Why we should be critical of accepted truths in marketing
Many widely-accepted truths in marketing have a less-than-solid grounding in fact or reality, often due to the way they are repeated uncritically and simplified in quotations, presentations or slide decks. Nils Andersson Wimby talks about one famous example, the Pareto principle or the 80/20 rule, and why it isn’t as faultless as it’s presented.
The Future of Marketing 2020
A guide combining insights from Econsultancy’s survey of more than 800 marketers and expert interviews and examining the trends, challenges and opportunities facing marketers as they move into the 2020s.
Seven key stats marketers need to know from the China Internet Report 2020
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.
Marketing in the coronavirus crisis: how enterprise organisations are adapting [stats]
Two weeks ago, Econsultancy and Marketing Week conducted a wide-ranging survey of marketing professionals to find out how they were being impacted by the coronavirus crisis.
The state of diversity and inclusion in marketing: 2020
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing will look […]
Measuring Digital Marketing Effectiveness Webinar
A webinar drawing on insights from Econsultancy’s new research into measuring the effectiveness of digital marketing to give practical advice to senior and mid-level marketers on the impact of changes around regulations and cookies, measurement methods available to marketers, the future of measurement and more.
Measuring Digital Marketing Effectiveness Webinar
April 2nd, 2020 | 2pm BST, 9am EST