A B2B technology report from Informatica revealed that 25% of marketers don’t know their lead conversion rates, largely because they don’t have the right CRM strategy, which limits sales growth and work efficiency.
If a CRM does not provide immediate value and is overly complex to implement and maintain, it will fail to do what it was designed to do: increase sales.
I reviewed the mobile UX of the Wish ecommerce app last week.
It’s a platform for bargain hunters and uses lots of tactics to create a sense of urgency.
In the week since signing up, I have received seven automated emails (as well as a number of app notifications).
Let’s have a look at Wish’s approach.
When it comes to automated email campaigns, many companies are falling short.
According to the recent Email Marketing Industry Census in association with Adestra, a mere 55% of the marketers surveyed said their company’s in-house automated campaigns were ‘quite successful’.
In even more mediocre news, just 7% deemed them ‘very successful’.
This month’s APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations.
And some new technologies which promise to bring us closer to our customer, arguably push us further away.
How is the ad tech landscape changing in 2016? And what tactics can we expect to boom?
We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.
Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent People-Based Advertising report either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is.
Attention spans are evolving, and by that I mean they’re shrinking.
Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.
15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.
I’m not alone in this, and one of the talks at our Creative Programmatic event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span.
Some people seem slightly alarmed by the rise of automation in marketing.
Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of time?
While that might have been a lame attempt at a joke, it is actually very relevant to the Creative Programmatic event I attended yesterday, which was all about how this largely automated channel needn’t spell the end of human creativity in marketing.
Programmatic advertising goes far beyond data and automation.
Our Creative Programmatic event is coming up on 2 March and we caught up with two of the speakers at the event, O2’s Head of Digital Excellence, Nick Adams, and TUI’s Head of Media, Sammy Austin.
Between them they discussed some of the biggest emerging trends and challenges in programmatic, and offered their opinions and advice on where creativity fits within this channel.
The union between marketing technology and advertising technology is strengthening, like it or not.
I see two major meta-trends this year that are impacting technology and how marketers are going to apply it.
Marketing is becoming more digital and because of this, it seems that technology is becoming an increasingly important part of our jobs.
But is this true? And if so, which technologies matter the most?
For the last three years, I’ve made predictions about various aspects of online marketing (see here for 2015 and 2014.) They’re mostly right, except for most of them.
This year, instead of soothsaying, let’s focus on things I wish would happen… but likely won’t.
So here’s some predictions for email marketing that won’t come true in 2016.