Director
Richard is a Director at Econsultancy and specialises in accelerating marketing performance & digital transformation.
Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants, heading Adult and Family Marketing, and before Econsultancy was one of the four equity partners of Oystercatchers. In addition to working in brand marketing, Richard has worked for Publicis Worldwide where he led the agency’s P&G business in EMEA for several years while running Publicis Groupe’s African expansion in parallel.
Richard is an award-winning diversity advocate and has been recognised as a ‘Male Agent of Change’ by the Women’s Business Council & Management Today, as well being ranked in the top 12 men championing women in business by the Financial Times. Vice-Chair of The Ideas Foundation, Board Member of Creative Equals, Token Man, BAME2020 and the first male SuperMomma for SheSaysUK. He is proud to be called a ‘Campaigner for increased diversity in the industry’ by The Huffington Post.
Marketing Week’s Career and Salary survey highlights a reliance on hiring, rather than training, to fill marketing skills gaps. Econsultancy’s Richard Robinson urges marketing leaders to address this imbalance.
October 1st 2020, 3pm BST, 10am EDT
Yesterday, the Advertising Association launched the 7th Advertising Pays report, ‘UK Advertising’s Digital Revolution’.
As Econsultancy releases its Skills of the Modern Marketer report, the complexity of modern marketing versus the clarity of the big idea is still the major talking point in our industry.