Econsultancy expands its ecommerce Multi-Touch Learning with new ‘Mastering Product Content’ course

Econsultancy has today launched a new elearning course, Mastering Product Content for the Digital Store, to help ecommerce marketers with the fundamentals of this evolving area of ecommerce. This course adds to Econsultancy’s market-leading Multi-Touch Learning offering for ecommerce.

The course is the first part of a new learning plan in our ecommerce channel centred on product content, pricing and persuasion for the digital store.

Product information management and digital asset management have become increasingly important as marketplaces and product advertising have expanded in recent years. Having an accurate understanding of how SKUs appear on the ‘digital shelf’ and how this content impacts conversions is an important part of maximising online sales. As such, the elearning lessons cover key technologies involved in product data management, the role of user generated content, how to optimise pages and increase product visibility, and how to boost site search performance.

The new course complements existing ecommerce learning plans, accessed via the Econsultancy Skills cloud, including:

• Converting Traffic to Buyers
• Omnichannel Ecommerce: Planning and Customer Acquisition
• Ecommerce Retention: Turning Buyers into Loyalists

Further information

Econsultancy’s Ecommerce Deep Dive comprises 19 courses and 7 hours of learning, which can also now be accessed ‘in the flow’ of work through 60+ microlearning modules.

The Customer Experience and Data and Analytics Deep Dives are also available in structured and ‘in the flow’ formats including topics such as customer journey mapping, understanding experience with data, data acquisition and management, and data activation.

About Econsultancy

Digital marketing and ecommerce training built for the real world.

Since our inception over two decades ago, Econsultancy has been at the heart of the digital marketing and ecommerce community – bringing fresh perspectives, deep insights and the kind of expertise that only comes from living and breathing our subject matter.

We believe that truly transformational growth – of your business, its people and their skills – can only come from having unquestionable expertise behind you.

Our vision is to help leaders build on their success and deliver exceptional value for their customers, with talented teams confident in their digital abilities.

The old model of professional learning isn’t working. To succeed in today’s digital world, your people must be engaged and inspired with their training. They need the answers to their questions on-demand, whenever and wherever they need them. They want structured learning. They want access to skills and knowledge that transforms their talent for real-world results.

Econsultancy’s Multi-Touch Learning approach does that, blending on-demand and event-based learning with research and webinars tailored to your company’s culture. It’s a proven learning method that puts your people first – unlocking the skills and knowledge they need, to drive the measurable business growth you want. We’re on a mission to transform how companies grow by training their digital teams.

Learning is more than just online ‘lessons’; it’s about empowering people to upskill with purpose.