Econsultancy has today launched a new elearning course, Mastering Product Content for the Digital Store, to help ecommerce marketers with the fundamentals of this evolving area of ecommerce. This course adds to Econsultancy’s market-leading Multi-Touch Learning offering for ecommerce. The course is the first part of a new learning plan in our ecommerce channel centred […]
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
The path to purchase is changing a lot, with more products being purchased online than at any other time in retail history. According to eMarketer, nearly 150 million consumers worldwide became first-time ecommerce buyers in 2020. More than one-third purchased items they’d never bought online before, and 32% bought products from retailers they hadn’t shopped […]
This week’s ‘Day in the Life’ features Sarah Curran Usher, Managing Director EMEA of True Fit.
Discovering an item is ‘out of stock’ remains one of the biggest frustrations for online shoppers.
At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
Asos customers have been sharing their delight at noticing product reviews creeping into the site since early November (Asos’ 2020 annual report stated that the roll out in October would “support in customer engagement and also unlocks greater potential for strategic growth in Face + Body”). So, customers can now gain a better understanding of the quality, size, and fit of clothes.
Product pages remain one of the most important parts of any ecommerce website. It’s usually on the product page that the customer makes the decision to buy something (or not), so it is vital that the page conveys as much information as possible, in a way that is clear, easy to understand, and visually pleasing. […]
This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.
A look at the most important transformation stories arising from sectors from food and drink and travel to retail and beauty.
Our brains can identify images seen for as little as 13 milliseconds, and according to the Social Science Research Network, 65% of us are visual learners.