Pizza Hut engages younger audiences with user-generated social media campaign in China
The restaurant brand worked with Mindshare to reinvigorate its long-standing gaming partnership strategy by campaigning for the first female gaming avatar.
Shake Shack overhauls customer engagement strategy to drive 53% customer retention growth
The US-based fast-food chain switched from email-based customer communication to mobile marketing, which allowed for more advanced customer segmentation and localised campaigns to boost app engagement and subscriber levels.
Lay’s AI ‘Messi Messages’ tool amplifies brand’s football sponsorship
The snack brand was invited into fans’ private messaging groups via AI-powered, personalised video messages from footballing legend Lionel Messi.
Vegan Steak Bake unboxing propels Greggs to Veganuary success for second year running
The food on-the-go chain puts its own spin on youthful ‘drop culture’, positioning its new vegan product as a must-have item to create unprecedented demand.
Coca-Cola supports reopening retailers with hyper-local ad creative at scale across Eastern Europe
The campaign utilised a new and automated content production process to create ads localised down to the individual hospitality outlet as regions went in and out of lockdown.
Pasta Evangelists creates informational content to drive organic growth and boost keyword rankings
The recipe box subscription service created informational resources to inspire site visitors to make their own pasta dishes or order directly from the company during the pandemic, increasing organic traffic by 444% year on year.
New strategy delivers record-breaking CRM revenue for KFC
A shift to a penetration-based strategy delivered a bucket of returns for the restaurant chain.
Customer insight drives Guinness® burgers launch success
‘The World’s First’ campaign exceeded its qualified leads target by over 200%.
Segmentation and targeting help M&S Corporate Gifts achieve an 81% increase in Christmas revenue
M&S Corporate Gifts partnered with Really B2B to deliver an integrated strategy which achieved an impressive uplift in orders and ROI.
Cadbury’s Hunt The White Creme Egg campaign increases sales by 9.9%
Cadbury urges the public to search for Creme Eggs hidden in other brands’ ads, boosting sales and programmatic engagement.
Puppo creates a personalised ad for every dog in New York City in campaign launch
The data-driven campaign drove a 68% increase in new users visiting the personalised pet food brand’s website.
Rekorderlig achieves 5.2X return on ad spend with its Botanicals launch campaign
The drinks manufacturer’s ‘Rekorder-land’ Facebook campaign drove a 28% increase in sales of Rekorderlig products.