Burger King’s in-app racing game drives user engagement and sales
The restaurant chain raised awareness of its new loyalty game via a personalised, cross-channel campaign which drove a 19.5% increase in purchase frequency
Chivas Regal’s data-driven influencer-led campaign drives 25% sales uplift
The whisky brand worked with Thyga on a test-and-learn advertising strategy which optimised reach and engagement more cost effectively in the UK
Drink mix brand drives 310% increase in revenue per customer boosted through predictive analytics
US-based Hydrant worked with Pecan AI to improve the performance of its email marketing
Personalised messaging boosts KFC Ecuador revenue by 15%
The restaurant chain used AI-powered technology to optimise creative and seeding according to granular engagement data
Ballantine’s sells out special edition whisky by appointing gaming character as brand spokesperson
The whisky brand worked with No Problem for a global content and social media campaign which leveraged a popular gaming character to connect with new audiences and boost brand engagement
Nescafé’s online Tarot Card game drives 212% sales uplift in Vietnam
The coffee brand worked with Zenith for a content and social campaign which leveraged a popular cultural trend among its target audience
Pizza Hut drives $3.1 million revenue by ‘hacking’ rugby league event
The takeaway brand worked with WiredCo to tap into excitement around Australia’s State of Origin rugby league series, generating its biggest ever sales month
Mineral water brand boosts brand perception by 53% through interactive content campaign
Rajec worked with Seznam Brand Studio on a campaign designed to reinforce the connection between the brand and fitness while growing its target market.
Hellmann’s drives 28% category share increase with ‘The Vegans’ TikTok campaign
The Unilever-owned condiments company partnered with Edelman Canada for a competitive influencer content campaign to launch its new range of vegan salad dressings
Artisan chocolate brand optimises Amazon Easter advertising to grow sales by 280%
Martin’s Chocolatier worked with Fluid Commerce to use a range of different advertising tools based around the customer journey
Czech whiskey brand grows purchase intent by 130% through content partnership
Stará Žitná Myslivecká worked with news website Seznam Zprávy to tackle a misconception that the brand is a herbal liqueur
Harvester’s return of self-serve salad bar campaign increases sales
The restaurant chain worked with OneFifty Consultancy to generate discussion in the press and on social about the future of the popular feature