2014 is another exciting year for mobile.
With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.
This is the definitive A to Z guide to mobile marketing and commerce. Enjoy…
The decision on whether to outsource specific digital marketing activities is impacted by a range of factors, but in general it comes down to resource and business priorities.
Some channels clearly benefit from being brought in-house, such as social media and content marketing, but others are just as effective when operated by a third-party.
The new UK Search Engine Marketing Benchmark Report published by Econsultancy and Latitude investigates which digital marketing activities are most commonly outsourced, with the results showing that three in 10 companies are conducting their paid search (30%) and display (28%) advertising entirely through an agency.
In contrast, three-quarters of companies handle their analytics (75%) and social media marketing (73%) in-house.
In this post, I’ll be discussing cookies and the different options for tracking user behaviour and actions.
I will start with a summary of the humble cookie, its origin and then explore some of the different tracking types that it allows.
I’ll then look at the next generation consumer and cross device tracking opportunities to see how we could operate in a cookie free world.
Much like the athletes mentioned in the title of this blog post, both drip and burst marketing campaigns have their strengths and weaknesses.
The key is choosing the right one, at the right time, for the right product.
The first ever accredited seals to help promote brand safety online in the UK were recently introduced by JICWEBS.
These seals are awarded to ad serving companies successfully audited by a third party to meet industry-agreed standards to prevent ads being served next to inappropriate or illegal content online.
So how did this all actually come about and what are the pros and cons for the various parties involved in digital advertising?
Hello Brian. There are many ways an online ad can be personalised and targeted.
In this introduction to personalised ads online, I thought I’d order the information by marketing channel, rather than by types of targeting.
Ads can be targeted to behaviour, demographic, time and audience. Most people think of personalisation as a little more tailored than, say, device type, and more about personal information that a company has about you, be it name and age, or browsing and purchase behaviour.
Personalisation, despite implying one-to-one interaction, is often a more sophisticated automated and rules-based take on traditional segmentation of a database and delivery of a marketing message.
It can be based on information you have given to a company or on information inferred or collected with tags, or matched up with third-party data.
With marketing technology becoming more sophisticated and at the same time arguably easier to use, personalisation is an area set for prominence in marketing over the next couple of years.
CRM software allows companies to tailor web experiences to different segments of users and this redefines the purpose of a previously static web page or marketing message.
In this post though, I’m concentrating on advertising online and how it is personalised. Away we go!
A New York City doctor with a Witherspoon personality, Nicki Minaj body, Sinatra eyes and love of fried donuts might be your perfect match.
She’s 34, single and looking to meet other local singles in the city. She may seem too good to be true, and that’s because she is.
This New York City bachelorette’s main motivation is to prompt you to tune in for the season premiere of her primetime TV show, The Mindy Project, on Fox Primetime.
Firstly, thanks for all the great comments and emails I received following the first instalment of this article.
A lot of people commented on the many overlaps between the themes and particularly around the tagging requirements.
Tagging is a great area to explore, so I thought I would take this and a few of the other themes that were proffered before looking at areas to postpone focus, in the next instalment.
If you would like to see these prioritised further or which companies are differentiating themselves in this space, please let me know or add in the comments field below.
It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions.
Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations.
In the same vein, marketers are mapping out the conversations they want to have this year to stay ahead of the curve. Given the influx of ‘2014 Trends’ in January, I thought it would be a useful point to review the best and highlight a few that might follow New Year’s resolutions.