According to the IAB, around 26% of people now use ad blockers while browsing on desktop.
We recently spoke with Sacha Bunatyan, Global B2C Marketing Director at The Financial Times, to hear how the publisher is tackling the problem.
Econsultancy’s Get With The Programmatic conference returns to London on September 21st.
Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.
Programmatic may be the most exciting thing to happen in marketing since brands started to advertise on the internet.
The promise of programmatic is that mass advertising can be individually tailored to create personalised, one-to-one communications.
According to data from STAT-Harvard, in 2015, 21% of consumers were motivated to ask their doctor about a drug they learned about through a television ad.
This year, that number has dropped to 7%.
1. Introduction This report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or even just curious about the country and its digital landscape. The topics covered include: Demographics, intended to educate the reader about how Japan compares to the world, fundamentally. […]
Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.
But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.
With millennial expectations of advertising increasing and the rise of ad-blocking, the value exchange between brand and consumer is now more important than ever.
Depending on which definition you read as what constitutes a millennial, I am one. Apparently.
Along with some of my colleagues, I recently attended Destination Melbourne’s first tourism marketing conference forum – Melbourne LIVE.
The focus of the conference was on destination marketing strategies and tactics to help Melbourne adapt and excel through changing times.
With a population of over 1.3bn and rapidly rising income levels, India looks like an attractive market for Western brands.
Additionally, India has a large English-speaking population and uses many of the same websites and social networks as consumers in the West.
Australia and New Zealand are well-known as leaders in digital.
Companies such as Atlassian, Xero, Canva, and Vend are often included in the list of the world’s hottest online startups.
But how does this leadership carry over into marketing? Are companies in Australia and New Zealand also reallocating their media spend to digital?
Singapore is, by most measures, a leading digital nation.
It wasn’t too long ago that people were saying that trying to sell products and services on social media would never be very successful.
Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true.