We recently spoke to some media experts about measurement in retail media. We’ve been talking to them again this week, about the nature of retail media networks – are they walled gardens? Or do new partnerships and integrations make retail media an integrated part of wider campaigns? How to achieve scale and efficiency is a […]
What does digital media look like in the second half of 2022? We talk to some experts about media budgets, CPCs, CTV, first-party data, and retail media.
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and what’s next for IAS. Tell me about your role at IAS – what are you most focused on right now? […]
Amelia Dabell is Digital Planning Director at Fuse, a global sports and entertainment agency. We caught up to find out about her role, and how sports media and sponsorship is changing. Tell us about your role – what does a typical day look like for you? I am primarily responsible for leading and growing Fuse’s […]
New privacy measures are starting to impact the digital advertising landscape, as costs increase and user targeting becomes less efficient following Apple’s ATT rollout. For digital agencies and advertisers, paid social isn’t as straightforward as it once was, and new questions are arising about whether Facebook’s domination of this world will be affected. I spoke […]
Nils Andersson Wimby, Agency Director at Isobar Sweden, argues that marketers always need to be open to new perspectives.
The events of 2020 have fundamentally changed the course of ecommerce. So, what can marketers and brands expect over the coming 12 months? Our own Richard Robinson, Managing Director of Xeim Engage, asked the following panel of experts at eCommerce Expo 2021 for their opinions: Cassandra Stevens – Global Commerce Lead at Publicis Commerce Simon […]
According to WPP’s GroupM, advertisers are wise to pay attention to outdoor, radio and print-based media.
Companies around the world will spend over half a trillion dollars on media this year, but according to the ID Comms 2019 Media Thinking report, advertisers largely see media as a cost to their businesses rather than an investment for growth, believe media is a “complex headache”, and view their agencies as commodity vendors.
Marketing organisations are in a permanent and continuous state of change. Leaner and more agile operating models are being established to meet expectations of more personalised and relevant communications.
A first for this column – we interview a Chief Transformation Officer, specifically Jason Dormieux of Wavemaker, the media agency network.