Copywriting best practice, trends, case studies

The ethics of AI writing and the need for a ‘human in the loop’

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ethics, and the need for a “human in the loop”.

Illustration of a person with a laptop sitting on a high stool and holding out a piece of paper to a cute flying robot. Other flying robots surround the person, two of them holding up a large screen with text on it.

Article AI/Machine learning

Should brands be using AI copywriting in the age of the Helpful Content Update?

Google’s update means sites that use extensive automation to produce content could find themselves in the crosshairs. What does this mean for AI copywriting tools?

Article Copywriting

How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Midway through 2021, electricals company Dixons Carphone announced that it would be merging its four technology and retail businesses – Currys PC World, Dixons, Carphone Warehouse, and Team Knowhow – under the Currys brand name. Announced in May of last year, the merging of the four brands was complete by October. In its wake, the […]

Financial Services Case Studies

TSB’s Let’s Talk About Money content series drives 68% uplift in positive brand sentiment

The UK bank worked with THE FIFTH to build consumer loyalty and engagement by working with trusted, relevant content creators

Technology Case Studies

Avanade’s ‘Do What Matters’ storytelling campaign boosts sales pipeline

The global IT consulting and services firm raised awareness and emotional engagement in a campaign which increased leads by 190%

Consumer Goods Case Studies

Australian beauty startup drives revenue uplift with integrated multi-channel campaign

Kanvas Beauty worked with AEK Media to grow its customer base by balancing stock management with paid media spend

Copywriting

The latest copywriting best practice, trends, statistics, industry insights, developments, and more

Should brands be using AI copywriting in the age of the Helpful Content Update?

Storytelling for Marketers

Articles

The ethics of AI writing and the need for a ‘human in the loop’

Should brands be using AI copywriting in the age of the Helpful Content Update?

How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Case Studies

TSB’s Let’s Talk About Money content series drives 68% uplift in positive brand sentiment

Avanade’s ‘Do What Matters’ storytelling campaign boosts sales pipeline

Australian beauty startup drives revenue uplift with integrated multi-channel campaign

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