YouTube’s real-world gaming challenge boosts Southeast Asia viewing figures
The platform partnered with Tommy for a live-streamed, influencer-led activation which engaged its Gen Z audience in Thailand and Indonesia
Mobile game studio boosts revenue per purchase by 31% through AI data analysis
Hong Kong-based Pixio worked with Pecan AI to predict lifetime value of new gamers
PlayStation House content campaign drives 23% uplift in UEFA Champions League sponsorship awareness
PlayStation partnered with Ear to the Ground to create a real-world content hub which generated exclusive content from football talent and online influencers
Crypto website boosts traffic by 103% with TikTok misinformation campaign
DappGambl partnered with Bottled Imagination for an international, link-building story
Betting website drives 20% traffic increase with fake footballer awareness campaign
AceOdds worked with Bottled Imagination to raise awareness of the risks of impulsive bets
Gaming currency brand boosts brand awareness with influencer partnerships
Codashop worked with BBH Singapore to ally with gamers and increase brand engagement in its Bounty Hunters Guild campaign
Gaming platform drives customer growth with research-led influencer marketing
Antstream Arcade tracked user engagement from YouTube and Twitch influencer marketing trials then adopted a Twitch-based campaign to attract customers.
GAME relaunches its Christmas Tinner festive campaign and boosts links with a research-led, social-first approach
The online retailer targeted gamers with a social media strategy which drove audience engagement and media links which increased website traffic to key sales pages.
Celebrity rich list content campaign boosts gambling website traffic by 25%
SlotsUp.com partnered with digital agency JBH to capitalise on a media hot topic for a global content campaign which increased backlinks and organic traffic.
AI-powered creative analytics tool helps gaming marketers boost Facebook advertising engagement
VidMob’s Intelligent Creative platform used AI analysis of advertising creatives to optimise campaigns, leading to a 26% uplift in Ads Quality Ranking.
Online advertising campaign increases gambling site membership by 13%
Bojoko generated awareness, traffic and sales through its humorous, football-themed ‘National Anthem’ programmatic advertising campaign.
Celerity
Celerity is a marketing technology and campaign services agency specialising in the implementation, management, and maximisation of experience platforms for customer marketing. Our key technology partners are Adobe, Salesforce and Tealium. We are experience technology specialists – leaders in Adobe, Salesforce and Tealium. These enterprise platforms share the promise of real-time, multichannel marketing but can […]