Why fast-evolving chatbots can be the ‘ATM’ of online customer service
Customer service has become even more critical during the Covid-19 pandemic, as businesses strive to keep up with the increase in demand.
How has Covid-19 accelerated trends in customer service?
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.
The growth of social messaging and chat
This briefing covers messaging trends during lockdown, growth of popular new apps, and wider trends in the space, and is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall.
Digital Shift Q2 2020 Chapter 1 – Virtual Everything
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Can Snapchat position itself as a superior social platform for pharma marketers?
Its fortunes dented by Facebook, Snapchat is looking to cozy up to a lucrative base of potential clients — pharma marketers — by billing itself as a friendlier alternative to the world’s largest social network.