The last few years have been characterised by disruption: not only to our daily lives but to customer journeys and the broader business environment. Collins Dictionary has declared ‘permacrisis’ its word of the year, reflecting how consumers, marketers and businesses face an extended period of instability and insecurity.
With shopper spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.
This 60-minute session will cover:
- How brands can best understand and respond to challenging business and consumer contexts.
- Approaches to maximise marketing spend effectiveness and examples of successful brand strategies.
- Reasons to be optimistic and the importance of continued investment in marketing during these challenging times.
