The potential to reach and engage more customers online has grown, with more marketers shifting their budgets to digital advertising. Forecasts are for digital advertising to account for 69% of overall expenditure on media advertising spend in 2023.
As digital media is increasingly where audiences can be found spending their time, marketers need to reach these audiences effectively. This 60-minute session will focus on how businesses can go about this and will draw on insights from Econsultancy research.
It will cover:
- Key digital advertising trends and growing areas such as video, mobile, paid search and social advertising.
- Key considerations when creating a digital advertising strategy.
- Key considerations around measuring success.
- The future of digital advertising and retail media.
