Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix.

Retail media has surged in importance and relevance in recent years as increased online traffic has led to additional opportunities for retailers to collect first-party data from customers and serve them relevant, impactful advertising near the point of purchase. Brands are increasingly sitting up and taking note of this opportunity to reach customers in a critical moment and close the loop on their advertising campaigns.

As part of the Optimising the Retail Media Opportunity learning plan, learners will develop an understanding of retail media ad formats and benefits, learn how to evaluate and select an advertising partner, and prepare for an investment into retail media. Learners can also explore in detail the two primary advertising formats – sponsored product ads, and product display ads – and how to plan campaigns that play to the strengths of these formats.

Each lesson comprises of instructional videos that lay out the topic in a clear and digestible fashion, supported by opportunities for learners to put their knowledge to the test and apply what they’ve learned, alongside further reading on the subject.

The new course complements existing ecommerce learning plans, accessed via the Econsultancy Skills Cloud, including:

Further information

Explore the full learning outcomes on the Optimising the Retail Media Opportunity course page.

Econsultancy’s Ecommerce Deep Dive comprises 22 courses which can also now be accessed ‘in the flow’ of work through 60+ microlearning modules.

The Customer Experience and Data and Analytics Deep Dives are also available in structured and ‘in the flow’ formats including topics such as customer journey mapping, understanding experience with data, data acquisition and management, and data activation.

About Econsultancy

Digital marketing and ecommerce training built for the real world.

Since our inception over two decades ago, Econsultancy has been at the heart of the digital marketing and ecommerce community – bringing fresh perspectives, deep insights and the kind of expertise that only comes from living and breathing our subject matter.

We believe that truly transformational growth – of your business, its people and their skills – can only come from having unquestionable expertise behind you.

Our vision is to help leaders build on their success and deliver exceptional value for their customers, with talented teams confident in their digital abilities.

The old model of professional learning isn’t working. To succeed in today’s digital world, your people must be engaged and inspired with their training. They need the answers to their questions on-demand, whenever and wherever they need them. They want structured learning. They want access to skills and knowledge that transforms their talent for real-world results.

Econsultancy’s Multi-Touch Learning approach does that, blending on-demand and event-based learning with research and webinars tailored to your company’s culture. It’s a proven learning method that puts your people first – unlocking the skills and knowledge they need, to drive the measurable business growth you want. We’re on a mission to transform how companies grow by training their digital teams.

Learning is more than just online ‘lessons’; it’s about empowering people to upskill with purpose.

Why not get in touch and find out how we can help partner with your purpose today.