A condensed version of Econsultancy’s Change Management for Marketers Best Practice Guide exploring how to best manage change in the context of rapidly shifting technology, consumer behaviours and market dynamics.
A quick guide covering the main areas that marketers should consider when setting their measurement strategy, including the benefits of calculating ROI, how to select the right ROI model and getting to grips with data.
A quick guide highlighting three key themes – personalising the customer experience, mapping the customer journey and planning for the age of assistance – to help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity.
A quick version of Econsultancy’s Trust, Transparency & Brand Safety Best Practice Guide covering three of the main themes marketers should consider in order to build trust in their organisations.
A quick version of Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment.