Workplace drives sales leads with storytelling-based B2B campaign
The collaboration software partnered with Harvard on a topical thought leadership campaign which combined insight with emotive content
Vodafone Business drives B2B leads with multi-channel SME Champion campaign
Working with Ogilvy, the telecommunications company based its content and advertising campaign around emotive storytelling and boosted brand consideration to 63%.
IT services provider boosts sales pipeline with Halloween themed B2B content campaign
Proact partnered with Sharper B2B Marketing for an email marketing and LinkedIn campaign which drove a pipeline value in excess of £2 million
Software consultancy overhauls website and increases B2B sales leads
OnPath Testing partnered with Articulate Marketing to optimise its website for search and conversion
Cyber security software provider increases sales leads by 3,650% with CRM-integrated website
Beyond Encryption worked with Articulate Marketing to create a more personalised user experience
Provider of global economics data optimises content and addresses indexation issues with scalable SEO solutions
CEIC partnered with Impression to optimise its web pages and increased traffic by 78.45%
E-health site increases search visibility with data-driven content campaign
Zava worked with Peak Ace to engage German consumers with information and advice on relevant but unexplored health topics
VMware Tanzu increases its brand awareness through Diversity, Equity, and Inclusion campaign
Just Drive Media, VMware Tanzu’s agency of record, created a LinkedIn Live panel series that highlighted the brand’s commitment to DEI, boosting organic engagement and positive sentiment
Elucidat successfully diversifies its lead generation posts
Semetrical used SEO tools to design and optimise pages, to reduce the authoring platform brand’s reliance on just one lead generation post.
Microsoft Education increases sales leads as part of global audience segmentation campaign
Partnering with SHARE Creative, the learning software provider personalised ads to 170+ markets’ evolving product usage needs.
Global cybersecurity company optimises digital advertising strategy to deliver 372% sales lead uplift
UpGuard partnered with Rocket for a data-driven, granular approach which increased its relevancy to its diverse B2B audiences and markets.
Global cyber-security firm overhauls first-party data strategy to boost sales leads by 77%
Summary Online privacy regulations are increasingly reducing marketers’ access to third party data. Global cyber-security company F5 therefore wanted to future-proof its online audience engagement and digital advertising strategy by optimising its approach to first-party data. However, the company was focusing its data analysis on online first-party data and ignoring offline customer data, which meant […]