Recruitment agency uses first-party data to decrease view-through CPA by 44%
Netherlands-based Continu worked with Adwise and BlueConic to execute a multichannel digital campaign
US accountancy firm drives 14,700 website visits through employee social media activity
Armanino used Hootsuite Amplify to turn its staff into social influencers
Image library boosts audience engagement by overhauling its social media strategy
Stocksy used social media listening insights and ongoing monitoring to pivot to a user-led content and seeding strategy, leading to a 14% increase in website traffic
Cloud computing company drives 156 qualified leads with interactive football predictor campaign
Proact worked with Sharper B2B Marketing to boost its brand awareness and generate MQLs and pipeline
Microsoft and Accenture achieve 1,100% ROI with account-based marketing campaign
Avanade, a joint venture of the two companies, worked with Really to target executives at the UK’s 11 water companies.
IT services provider increases B2B sales leads by 520% by optimising online CX
HTG worked with Articulate Marketing to overhaul its website, providing a more engaging, differentiated and streamlined user experience, which improved engagement and conversions
SaaS platform combines SEO and paid media data as part of a unified approach to create a sustainable marketing pipeline
Orgvue partnered with Hallam to increase overall search visibility and generate 900% ROI on paid search activity
Law firm increases sales leads with non-brand keyword SEO optimisation
Womble Bond Dickinson worked with Venture Stream on a methodical keyword optimisation approach which increased organic visibility and sales leads despite high profile competition.
Global cybersecurity company optimises digital advertising strategy to deliver 372% sales lead uplift
UpGuard partnered with Rocket for a data-driven, granular approach which increased its relevancy to its diverse B2B audiences and markets.
Construction management app reduces churn by 35% with user retention strategy
Ogun works with OneSignal to optimise its communication tools to improve its user onboarding and messaging process.
Global cyber-security firm overhauls first-party data strategy to boost sales leads by 77%
Summary Online privacy regulations are increasingly reducing marketers’ access to third party data. Global cyber-security company F5 therefore wanted to future-proof its online audience engagement and digital advertising strategy by optimising its approach to first-party data. However, the company was focusing its data analysis on online first-party data and ignoring offline customer data, which meant […]
SurveyMonkey drives 40% revenue uplift by optimising its search marketing data management
The online survey tool partnered with PMG to overhaul and automate its B2B paid search data processing, to be able to target and engage more profitable audiences.