2022: Winning the war for digital talent
The “war” for digital talent is a familiar trend, but it’s more problematic today than at any point since the late 1990s.
Stefan Tornquist
About Stefan Tornquist
SVP, Learning
Stefan manages all of Econsultancy’s research and content in North America. He is the primary author of over 100 studies exploring topics in digital marketing, technology and business transformation with partners such as Adobe, Google, IBM, Microsoft and Salesforce.
Stefan’s work has been featured in the Wall St. Journal, New York Times, USA Today, NPR, CNN, CNBC, Fast Company and AdAge.
Before joining Econsultancy, Stefan was the research director for MarketingSherpa. He began his digital career as co-founder of rich media pioneer Bluestreak, now part of Dentsu.
2022: Hybrid learning bridges the skills gap for a distributed workforce
There is a pressing need to upskill marketers, but the idea of a team spending three days in a conference room seems antique.
The consultancy vs. agency debate: it’s all about effectiveness
Over the past decade, management consultancies have increasingly intruded onto agencies’ traditional turf, competing for media budgets and marketing operations engagements. No news there.
A new homepage tab! What is Econ Learn?
You might have already noticed changes to the Econsultancy website but you’re busy and have a lot to keep track of.
What is automatic buying and could it kill your business?
Over the last 18 months we’ve been conducting research into artificial intelligence and the evolution of digital assistants.
In that time, I’ve come to believe that our interaction with these everyday AIs will demand a shift in marketing that’s on a scale with mobile and or even the internet itself.
Research: Three lessons from the most successful marketers
A new study, conducted in partnership with Google, explores how the use of data and analytics within modern marketing is evolving to accommodate a fluid, changeable reality.
The study (The Customer Experience is Written in Data) uses the insights of more than 700 executives at large consumer-focused brands to look for advantages to be gained and pitfalls to avoid in creating and executing a marketing data strategy.
Digital transformation heats up in FSI as leaders compete for future
Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products.
To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching Digital Transformation in Financial Services, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors.
Three secrets to leading in customer experience: Customer-focus, speed and the profit motive
Over a series of posts, we’ve looked at the evolution occurring in marketing measurement and how it can better reflect and contribute to the larger business.
In this final piece, we take a look at the broad topic of customer experience and how measurement is a factor in leaders’ success.
An audience of individuals: Leading marketers are investing in a first-party future
Personalization has always been a core value in digital marketing, but the reality never quite caught up with the promise. Finally that appears to be changing.
The technologies for one-to-one experiences and marketing are available to a wide market and, perhaps more importantly, the capability is seen as a strategic advantage in response to the growing power of the consumer.
Reorienting to the customer journey: Three lessons from successful brands
There’s a lot we don’t know about customer behavior and motivation.
Even though there has never been more information about what they’re thinking and doing, marketing is challenged by a buying process that jumps back and forth between the online and offline spheres and often involves multiple devices.
Research: Three ways leading marketers are using measurement to grow
Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world.
Defining a new approach to measurement: Four top findings from new research
The practice of modern measurement is evolving to catch up with the mobile customer.