This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach. It discusses how businesses can develop a long-term strategy to help them face challenges both present and in the future.
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Great tech doesn’t have to be complicated. The easier and more accessible it is, the more people will use it, love it and benefit from it – and the more successful its creators will be.
Change is ever-present for marketers, fuelled by the evolving nature of technology, consumer behaviour, and market conditions.
As marketers, we often spend a lot of time sweating the small stuff.
Last year, my young family and I relocated from Brighton to the Leicestershire countryside.
Customers today expect digital experiences that are consistent and highly relevant across all touchpoints.
In March, Unilever announced that they saved more than €500 million (US$562 million) in 2018 by moving some of the brand’s marketing from agency to an in-house team.
A marketer’s job is far from straightforward.
Agile marketing may have initially seemed like a fad, but its persistence is proving otherwise.