For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]
Improving on-site search is vital for winning new customers and retaining them, particularly now shoppers are switching to mobile devices.
Jon Buss, MD at Yext, shares how site search is serving Three’s customers during the pandemic.
A good digital experience is more crucial now than it ever was. As a retailer, how can you make sure your on-site search experience is as seamless, effective and easy to use as possible? Here are 24 best-practice tips.
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started in a search bar with a few keywords that felt relevant to what you were looking for.
Angel Maldonado is the founder of search and navigation specialists, Empathy, which pairs site search software with interfaces. We asked him what it takes to run a successful company in this space, and just what does success mean anyway? Please describe your job: What do you do? Angel Maldonado: As the founder, most of my […]
Ecommerce pioneer eBay doesn’t make headlines nearly as often as peers like Amazon, which appears well on its way to taking over the world, but that doesn’t mean that eBay isn’t trying to rekindle growth through innovation.
Case in point: on Wednesday, the company, which had already applied visual search to its Motors app, announced broad new image recognition features for its mobile apps which allow users to “use pictures instead of words to search eBay’s 1.1 billion listings.”
There are clear use cases for machine learning-powered image recognition in ecommerce – namely visual search, product tagging and content curation.
Fashwell is a company that provides such technology, so I asked a few questions of CEO and co-founder Matthias Dantone.
Mobile is a key area of focus for ASOS.
It’s not hard to see why – 80% of traffic to its website and 70% of orders in the UK come from mobile devices, and users reportedly spend an average of 80 minutes in the app each month.
Websites big and small are (or should be) re-evaluating their search strategy, as Google turns its back on site search.
Both Google Search Appliance (for bigger sites and enterprise search) and Google Site Search (for smaller sites) are now on the way out.
Bonobos isn’t just any menswear retailer; it’s a fast-growing direct-to-consumer brand that’s now on Walmart’s radar for a potential $300m acquisition thanks to its savvy digital commerce tactics.
Last year, Google announced that it was using a system called RankBrain to help guide the development of its search algorithm.
Essentially, the aim was to provide better and more relevant search results to users.