Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
Before you head off to enjoy the weekend, don’t forget to check out this week’s bumper stats roundup.
GDPR was the pressing concern for marketers in 2018.
This week, we’ve got a stats roundup that includes news about online delivery, dating app usage, consumer mistrust, and lots more to boot.
We’ve got stats about personalisation, third-party retail, data privacy, and lots more in this week’s roundup.
We’re pressing on into March with a stellar roundup of stats.
It’s that time of the week again…
According to a newly-published study published by Pew, nearly three-quarters of Facebook users polled said they didn’t know that Facebook generates and stores data about their interests and traits, and, when they came to learn this, over half indicated that they were uncomfortable with Facebook’s practice.
What have we learned in marketing and media from 2018?
We’re starting the new year as we mean to go on, with a thought-provoking round-up of stats.
Fatima Khan is Chief Privacy Officer at Demandbase. About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one. Here’s what Fatima Khan gets up to…
It has been said that data is the lifeblood of digital advertising and if that’s true, there could soon be a lot of life in the market for marketing to consumers through their vehicles.