A look at how IT professionals responded to the 2021 Digital Trends survey, comparing their answers with their peers from across the business, while also looking at the differences between top-performing companies and the mainstream.
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.
Adobe and Econsultancy’s report, now in its 11th year, based on a global survey of over 13,000 brand marketers, agency professionals and marketing technologists.
Digital Shift for Q1 covers the creator economy, livestreaming, the integration of commerce in many content formats, Ratatouille: The TikTok Musical, Singles’ Day 2020 and Netflix’s content-led forays on social media and virtual influencers.
At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully.
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
A review of the major digital marketing trends and developments of 2020 that shaped a range of sectors in an extraordinary year.
Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers. In an […]
Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to deliver a truly omnichannel marketing approach. This is one of the key findings from the ‘State of Martech Integration 2020-21’ report, produced in partnership with HCL Software.
A look at the most important transformation stories arising from sectors from travel and beauty to retail and food and drink.
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?