Alibaba gains 597,000 TikTok US followers through Gen Z entrepreneur partnerships
The Chinese ecommerce platform worked with Hot Paper Lantern to rack up 16.6 million video views in a push to increase its presence outside its home country
Alesco boosts US sales pipeline with ‘B2B2C’ content campaign
The insurance broker worked with Free Partners to create thought leadership and lead generation content which supported its own customers and their clients
Workplace drives sales leads with storytelling-based B2B campaign
The collaboration software partnered with Harvard on a topical thought leadership campaign which combined insight with emotive content
Vodafone Business drives B2B leads with multi-channel SME Champion campaign
Working with Ogilvy, the telecommunications company based its content and advertising campaign around emotive storytelling and boosted brand consideration to 63%.
IT services provider boosts sales pipeline with Halloween themed B2B content campaign
Proact partnered with Sharper B2B Marketing for an email marketing and LinkedIn campaign which drove a pipeline value in excess of £2 million
M&S Corporate Gifts optimises B2B analytics to boost revenue by 60%
The retailer partnered with ReallyB2B to overhaul its data and targeting strategy then optimise its personalised email marketing, content and digital advertising campaign
Food ingredients supplier Ingredion aims to give manufacturers a taste of the plant-based future
The US-based company’s campaign takes customers into its Alternative Universe to demonstrate the size of the opportunity around plant-based proteins.
Professional services provider’s integrated digital strategy drives 107% global web traffic uplift
FDM Group partnered with Semetrical to improve its online visibility and bolster its sales pipeline more cost effectively across eight markets.
IT services provider increases B2B sales leads by 520% by optimising online CX
HTG worked with Articulate Marketing to overhaul its website, providing a more engaging, differentiated and streamlined user experience, which improved engagement and conversions
Business answering service drives higher value leads for less cost with paid search
Moneypenny used automation to optimise its keyword and bidding strategy at scale, leading to savings despite rising PPC costs
Payment provider’s content campaign helps businesses protect themselves from fraud
Using LinkedIn, Bottomline partnered with psLondon to educate audiences that experiencing fraud need not be part of ‘the cost of doing business’.
Software consultancy overhauls website and increases B2B sales leads
OnPath Testing partnered with Articulate Marketing to optimise its website for search and conversion