By focusing on the customer experience rather than sales, smaller brands and retailers can effectively compete with their largest competitors.
A great example of this comes from flower delivery service UrbanStems.
I have been a long-time admirer of the ASOS user experience.
For over six years I have been using examples from throughout the site’s end-to-end experience in training and presentations.
Dare I say ASOS is the epitome of “ecommerce best practice”?
Whether a deliberate attempt to create hype or just a case of incredibly poor judgement – fashion brands have always had a history of selling controversy.
From the suggestive to the downright distasteful, here are just a few of the worst examples of ‘edgy’ fashion to appear online and on the high street.
The UK’s Competition and Market Authority has issued a stern warning to businesses who fake reviews – but is it more toothless than ruthless?
In June of last year, the UK’s Competition and Market Authority launched the findings of a ‘call for information’ it put out the previous February.
Consumer reviews are a powerful conversion tool for ecommerce sites and many brands send emails to solicit product feedback from recent customers.
In general, this takes place within a few days or weeks of the purchase, while the customer is still enamoured with their new item.
However last week I received a post-purchase email for a pair of sunglasses I bought 10 months ago.
The key to price optimization doesn’t lie in retailers’ speed of price changes, it lies in the accuracy and calculation.
Over the past couple of years, speed has been the name of the game in the retail industry.
The best responsive designs come with good, considered typography.
As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic.
Cards on the table, B-commerce (branded ecommerce) is a completely made up term and you have every right to scold me for coining it.
What I intend to point out with this clickbait headline (but thorough article) is just how distinctive the Lush website is, both when it comes to editorial and ‘messaging’, and the nuts and bolts of ecommerce.
Social media stars have always been keen on merchandising and fully understood its value to their business (especially when their content is free).
But now, we’re seeing a change in their understanding of how merchandise can raise their brand awareness. It’s not just about selling, well, maybe not at first.
For online stars, merchandise can be a way of spreading cool ideas, new designs or just general silliness with their fans.
‘Fast fashion’ is here to stay, as British fashion etailer Boohoo.com’s recent announcement of a 35% jump in revenue in the first half of 2015 impressively demonstrates.
The fast fashion model refers to fashion brands and retailers that successfully embrace the quickly changing tastes of their customers.
With more and more websites seeing the majority of their visits from mobile devices and Google paying more attention to mobile friendliness, it’s no surprise that the small-screen experience is top of the agenda for companies.
The earlier a customer is along their journey, the less marketers know about that person. But early on is when you can best influence shoppers.