Social media trends in 2018: What do the experts predict?
In 2017, Instagram reigned supreme, while sponsored content and ad transparency became big brand priorities. So, what’s on the agenda for the year ahead?
Here’s what our esteemed experts predict will be trending in the world of social media in 2018.
What SME marketers need to know about Twitter Promote Mode
Twitter has unveiled a new ad offering dubbed Promote Mode that aims to help SME marketers advertise on Twitter.
Here’s what SME marketers need to know about Promote Mode, which is currently in public beta.
How marketers can benefit from Twitter’s new 280 character format
Yes, you’re seeing double. Twitter now affords users 280 characters for their tweets, twice the previous 140-character count maximum.
A B2B lead gen case study: Which channels achieve the most qualified leads?
Just to be up front; this is not a best practice blog post. I simply wanted to share my story of a recent lead generation campaign, with the hope it might be useful for marketers running similar campaigns.
The best social media stories and campaigns from August 2017
Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy.
Anyway, let’s journey back and take a look at the best of the rest, shall we?
Will emoji search ever catch on? Kayak certainly hopes so
From email subject lines to custom keyboards, we’ve seen brands use emojis in a variety of different ways.
With 92% of all internet users said to use them in everyday communication, it’s not hard to see why brands are trying to get in on the act.
Are there signs of hope for Twitter in Asia-Pacific?
Twitter has become a bit of punching bag for social media critics lately. User growth has stalled, revenues are down and many are starting to question its cultural relevance.
Here are some stats:
The best social stories and campaigns from May 2017
Is it me, or did May disappear faster than a box of Magnums on a hot bank holiday?
It was a hectic one in the world of social media too. Let’s take a look back at some of the highlights, including Twitter fails, records, travel campaigns, and more.
If you want to improve your marketing ROI, stop spending on social media
Our research team at Good Growth Ltd has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing.
Three reasons fast food brands use secret menus
What’s pink and blue and comes with a casual 56 grams of sugar? That’ll be the Unicorn Frappucino, which is sadly not a joke, but a legitimate limited edition drink recently created by Starbucks.
It’s also just one example of a brand using hidden menu items as part of a marketing strategy.
Driven by mobile, digital overtakes TV in US ad spend for the first time
The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.