The best social media stories & campaigns from February 2019
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started.
Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta
The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season.
Amazon’s new FC Ambassadors program is bad social media strategy
Amazon might be the master of ecommerce and, increasingly, just about everything else. But following the discovery that the company is employing workers to defend it on social media, it is clear that Amazon has yet to master the art of reputation management on social media.
The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights.
SMDH, P&G: Why brands need to stop trying to be ‘young’ and ‘internet’
All right, that’s it – I’m calling time out. Brand marketing has finally gone too far.
We’ve all witnessed the cringe-inducing results of brands trying too hard to seem hip and cool and appeal to a younger generation, like Pepsi’s painfully tone-deaf “social justice” ad, or every brand that tried to use a meme and failed.
How brands can use social media polling
Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.
What Facebook and Instagram’s big API changes could mean for brands
In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram.
The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.
Pharma’s use of social has matured: report
Pharma use of social media is maturing as companies get more savvy about how they use social channels.
For its fourth-annual Social Check-up, Ogilvy Healthworld partnered with social data firm Pulsar and looked at the social activity of 20 leading pharma companies in the 11 months between January and December 2017.
Six of the best travel brands on YouTube, Snapchat, Instagram, Twitter, Pinterest & LinkedIn
Travel brands no longer rely so heavily on TV advertising to reach holiday-hungry consumers. Now, with a whopping 97% of millennials reported to have posted photos or videos of their travels on social networking sites – the internet is a veritable treasure trove of inspiration.
As well as capitalising on this growing consumer desire to share experiences, travel brands are also expanding their own social media strategies to better market their services (and capture the attention of all demographics).
The best social stories and campaigns from January 2018
January sure does drag on, doesn’t it? Luckily, the end is in sight, which means it’s time to take a look back at what happened in the world of social media throughout the month.
With some big platform updates and interesting campaigns, it’s been a busy start to the year. Let’s review.