We’re already making headway into April, but hold fire, let’s journey back and take stock of some March madness.
With highlights from Facebook, Tinder and the BBC, here’s a recap of the month in social. For more detail, subscribers can download the Econsultancy Q1 Social Quarterly.
United Airlines found itself in the crosshairs of social media users this past weekend when two young girls wearing leggings were denied boarding on a flight by a gate agent.
It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.
Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.
Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.
If you’ve ever experienced London in the midst of a Tube strike, you’ll know that it can be a lot trickier to get around the city.
London Underground handles almost 5m passenger journeys per day and when there’s a strike all those people have to find alternative means of transport. Inevitably commuters become frustrated and turn to social media for information or to vent their anger.
Community Management is an increasingly important role for many big brands. For Transport for London Cycling – where social media is at the forefront of a user-facing strategy – this has never been more pertinent.
I recently spoke with Matt Moran, TfL’s Online Community Manager for Cycling, to find out more about his role and how TfL is using social to engage with London’s cyclists.
VisitScotland is the latest company to experiment with VR technology. Created to celebrate the Year of Innovation, Architecture and Design 2016, its new ScotlandVR app offers users a 360-degree tour of the country’s most famous landmarks.
While I will have to reserve my judgement on the app for now, it’s yet another example of VisitScotland’s innovative use of digital technology.
Marion Payen is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.
With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.
Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.
Because of this, it is important for brands to have a proper online reputation management strategy in place.
Dating websites tend to see a spike in traffic between New Year’s and Valentine’s Day.
However, it’s not just the dread of February 14, aka ‘singles awareness day’, that gets people signing up.
You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.
I’ve recently been exploring the topic of Community Management, delving into what skills are required for the role, as well as a few examples of successful online brand communities.
But what better way to gain insight than speaking to someone with first-hand experience?