The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.
Optimising customer journeys involves an increasing amount of interconnected martech and data, particularly where machine learning is involved. On a recent Econsultancy webinar, editor Ben Davis discussed the topic of customer journey optimisation with Iain Noakes, former VP Effectiveness Marketing & Optimisation at The Economist, and Ben Wild, Business Lead at Coveo. They also discussed […]
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
A webinar drawin on Econsultancy’s report on best practice in AI, Machine Learning and Predictive Analytics.
Increasingly, marketers are embracing the opportunities that artificial intelligence affords by processing data at scale to make better decisions.
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
