High street retail hasn’t changed much in the last few decades.
Yep, there’s click and collect and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.
1. Executive summary The 2017 Digital Trends in Technology report is based on a sample of over 900 respondents working in the technology sector[1] who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016. The research, conducted by Econsultancy in partnership with Adobe, […]
1. Executive summary The 2017 Digital Trends in Financial Services and Insurance report is based on a sample of almost 850 FSI respondents[1] who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016. The research, conducted by Econsultancy in partnership with Adobe, […]
The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.
Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.
1. Introduction The use of technology in marketing has transformed the profession in recent years. As well as greater levels of measurement and data, the strategies and methods used have radically changed and marketing mindsets have altered. There has been a marketing arms race with the adoption of such automated techniques as demand-side platforms, cookie-based […]