Partner with Econsultancy
Econsultancy stands as a powerhouse in digital marketing and ecommerce, engaging over 600k global enthusiasts. Since 2010, our bespoke research arm has orchestrated the largest global exploration of digital trends with Adobe. Pioneers shaping our digital future, including Google, IBM, Meta, Microsoft, and TikTok, choose to partner with us.
Our cutting-edge reports serve as more than just a cornerstone for year-long content strategies, they empower our clients to stand out and seize new business. Additionally, we offer high-impact PR, engaging speaking opportunities, and informative webinars to amplify your reach further.
Explore some of our extraordinary work and case studies below and take the first step towards launching your transformative journey with Econsultancy!
Why Econsultancy?
Unlock genuine insights with our passionate researchers. We dig deep to understand your audience through interviews and surveys, uncovering human truths that inspire and connect. Our content strategists transform these discoveries into compelling stories and formats, delivering insights that speak to decision-makers and drive real impact.
- Adobe outstripped its annual key performance (KPI) target by 135% in only six months.
- Bynder closed £254,000 of annual recurring revenue from leads generated by a report and associated webinars.
- Tealium acquired 14,191 leads through our partnership in 2022.
2023 Adobe Digital Trends case study
Digital Trends is one of the biggest, most important research series of its kind. Over the 13 years we’ve worked with Adobe, we’ve surveyed over 130,000 executives to uncover the trends driving customer experience and opportunities shaping the digital economy.
This year’s edition illustrated how brands embracing creativity across their ideas, processes and technologies empower teams to adapt to changing customer demands, overcome friction in content creation and delivery, and deliver more meaningful activation and interaction.
Following the launch of Digital Trends 2023 in January, we delivered a further eight reports tackling trends by industry (Retail, Media & Entertainment, B2B Tech), Adobe product area (Content, B2B Journey Management, Work Management and Data) and region (APAC).
This included a new line of visual ‘snapshot’ reports blending actionable insights and analysis with engaging ‘hero’ imagery. For the first time, we also created a bespoke data dashboard for Adobe teams to access survey results beyond the reports.
From webinars to conference presentations at Adobe Summit (in both the UK and the US) to roundtables at Econsultancy Live, Econsultancy supported the global rollout, generating excitement and engagement with Adobe’s target audiences.
The results:
- The worldwide tally of qualified marketing leads was 85% of the yearly KPI goal.
- The number of qualified marketing leads from the Americas outstripped Adobe’s annual Key Performance Indicator (KPI) target by 135%.
- Web visits from the Americas grew by 38% year-on-year, with visits from the Asia Pacific region increasing by 36%.
Stefan Tornquist
Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.
Rose Keen
Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion. She is the author of Econsultancy’s The Future of Marketing Guide, Learning from a Crisis Best Practice Guide, Modern Marketing Job Descriptions Best Practice Guide […]
Lynette Saunders
Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.
Ben Davis
Ben Davis is editor at Econsultancy. He lives in Manchester, England.
